China is a traditional toy manufacturing country, production and manufacturing of about 70% of the world's toys, with more production areas, product variety, etc., Guangdong Province is China's largest toy production and export base, most of China's toys are exported to their own brands, but the Chinese toy companies have long taken the product export model, the enterprise is only to sell the goods overseas, not enough publicity for the brand overseas. However, this situation has gradually changed in recent years, the brand to sea has gradually become a new model for many brands to expand overseas markets.